Some things just have to be experienced to be explained.

The northern ridge of the Purbeck Hills is certainly one of those. Since the summer of 2009, it’s been the motherland for our riding adventures and catalysed the formation of our original riders club. Here are some of the designs from the early days…

In autumn 2011, members Josh and Charlie took the club up a notch and launched an accompanying outdoors lifestyle publication; celebrating the best of what the industry had to offer, from their perspectives, in a format that didn’t exist online at the time: original, adventurously rad content.

By featuring the best up-and-coming and established brands across the UK and Europe, the online publication became a positive source of trusted news, reviews and interviews that featured the cool, the captivating and the courageous for their budding readership’s enjoyment.



A shock came that rocked the worlds of all who knew Josh. On August 1st 2012, he suddenly passed away aged 20 years old. Close friends and family weren’t aware of a sharp deterioration in mental health because Josh didn’t reach out about what was troubling him. According to the UK government, this is the most common cause of death for men under the age of 50 in England and Wales.

Something has to change.

Josh Taylor 07.11.1991 – 01.08.2012

After continuing the magazine in Josh’s memory, without the creative flair he offered so naturally, circumstances changed and the decision was made not to carry on any further.

In the years gone by since then, work has been going on behind the scenes to bring together the right team of media producers, journalists and mental health specialists to better promote wholesome lifestyles conducive to healthy minds. The benefits of an active outdoor lifestyle are proven and alongside charity partners, we’ll be trialling new research into the positive impact of non-clinical therapeutic support in the Great Outdoors.


In 2018, build started on our new online space using the same foundations that the previous space was built on with the riders club re-established too. Now, with more experience under our belts and JT with us in spirit, we have one helluva challenge on our hands: to raise our voice loud enough so we all have the confidence to reach out when we’re not feeling right and, crucially, get the right support when we do.

Thanks for stopping by and taking the time to read our story, it’s great to have you onboard. With Josh’s spirit ever-present and a drastic shift in how we all perceive mental health needed now, I know we can make a positive change together – Charlie

It’s all about those good times spent without a care in the world but the company you’re keeping; when the night just slides away 🌠

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